Whether you run a business, charity or not-for-profit organisation, if you have a website you’ve probably heard about SEO (Search Engine Optimisation).

Some people call it an art, others a science, but one thing everyone in the online marketing industry agrees on is that whatever its aim, if a website is to succeed it’s going to need good SEO.

So what is SEO? In short, search engine optimisation aims to make your website visible in the major search engines for relevant and popular search terms, ensuring you receive a high volume of visitors, generating interest and where appropriate-sales.